Privacy Policy

This Privacy Policy explains how parchedwines.co.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website. We are committed to compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following types of personal information:

• Contact Information: Name and email address if you contact us or subscribe to our communications.
• Technical Data: IP address, browser type, device information, operating system, and referring URLs.
• Usage Data: Pages visited, time spent on pages, click-through rates, and other interaction data.
• Cookie Data: Information stored via cookies and similar technologies, as described in our Cookie Policy below.

How We Use Information

We use the collected information for the following purposes:

• Analytics: To understand how visitors use our website, measure traffic, and improve content and functionality.
• Affiliate Tracking: To track clicks and referrals to third-party casino and betting sites, ensuring accurate commission attribution.
• Site Improvement: To diagnose technical issues, optimise user experience, and personalise content where relevant.
• Communication: To respond to enquiries or provide information you have requested.

We do not sell your personal information to third parties.

Cookie Policy

Our website uses cookies and similar technologies. Cookies are small text files placed on your device.

• Essential Cookies: Necessary for the website to function (e.g., security, basic navigation).
• Analytics Cookies: Help us understand user behaviour (e.g., Google Analytics).
• Affiliate Cookies: Track referrals to third-party sites to attribute commissions.
• Preference Cookies: Remember your settings and choices.

Opt-out Options: You can control cookies through your browser settings or by using our cookie consent banner. For analytics opt-out, visit the Google Analytics opt-out browser add-on. Disabling certain cookies may affect website functionality.

Third-Party Links

Our website contains links to third-party websites, including non Gamstop bookies, online casinos, and other affiliate partners. These sites have their own privacy policies and practices. We are not responsible for the privacy or security of any information you provide to these third parties. We encourage you to review their policies before submitting personal data.

Your Rights

Depending on your location, you may have the following rights under applicable data protection laws:

• UK GDPR (UK and EU users): Right to access, rectify, erase, restrict processing, data portability, and object to processing. You also have the right to withdraw consent at any time (where processing is based on consent).
• CCPA (California, US users, if applicable): Right to know, delete, opt-out of sale, and non-discrimination. We do not sell personal information, but you may still exercise these rights.
• Other jurisdictions: Similar rights may apply. Contact us using the details below to exercise any rights.

To make a request, please email us. We will respond within one month (UK GDPR requirement).

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Affiliate tracking data may be retained for the duration of the affiliate relationship plus a reasonable period (typically up to 24 months). Analytics data is usually anonymised or aggregated. Contact information is kept until you request deletion or we determine it is no longer needed.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: [email protected]